California Exchange named "Covered California"

The California Health Benefits Exchange has approved the name for the Exchange, which will open on January 1, 2014.

Although I though "Avocado" was cool, and also liked "Condor" quite a lot (and hated Ursa which did make the finals), those names were eliminated in test panels and "Covered California" was chosen as the new exchange name going forward.


Exchange marketing is set to begin on July 1, 2013 and we should have a clearer idea on both Qualified Plan design and pricing in the market (inside or outside of the exchange).



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